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Global Business: Connecting Theory to Reality 2nd edition
Paik, Yongsun (Loyola Marymount University, USA)
Global Business: Connecting Theory to Reality 2nd edition
Paik, Yongsun (Loyola Marymount University, USA)
This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.
Media | Books Paperback Book (Book with soft cover and glued back) |
To be released | September 15, 2025 |
ISBN13 | 9781032780214 |
Publishers | Taylor & Francis Ltd |
Pages | 486 |
Dimensions | 453 g |