Competitive Intelligence: Gathering, Analysing and Putting it to Work - Christopher Murphy - Knjige - Taylor & Francis Ltd - 9781032837581 - 24. junija 2024
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Competitive Intelligence: Gathering, Analysing and Putting it to Work


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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan


304 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 24. junija 2024
ISBN13 9781032837581
Založniki Taylor & Francis Ltd
Strani 302
Dimenzije 174 × 244 × 21 mm   ·   522 g

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