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The Customering Method: From CX Dogma to Customer Science Aarron Spinley
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The Customering Method: From CX Dogma to Customer Science
Aarron Spinley
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
302 pages, 44 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black an
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. novembra 2024 |
| ISBN13 | 9781032845425 |
| Založniki | Taylor & Francis Ltd |
| Strani | 292 |
| Dimenzije | 150 × 220 × 20 mm · 453 g |
| Jezik | Angleščina |
