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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
266 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 14. oktobra 2024 |
| ISBN13 | 9781032924168 |
| Založniki | Taylor & Francis Ltd |
| Strani | 266 |
| Dimenzije | 150 × 220 × 10 mm · 490 g |
| Jezik | Angleščina |
| Urednik | Hantula, Donald A. (Temple University, USA) |
| Urednik | Wells, Victoria K. |
