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Predvidena dobava 14. - 19. okt 2026
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Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Pred izidom | 6. oktobra 2026 |
| ISBN13 | 9781032937618 |
| Založniki | Taylor & Francis Ltd |
| Strani | 394 |
| Dimenzije | 150 × 220 × 10 mm · 592 g (Teža (ocenjena)) |
| Urednik | Rodgers, Shelly (University of Missouri, USA) |
| Urednik | Thorson, Esther (Michigan State University, USA) |
