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Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. oktobra 2026 |
| ISBN13 | 9781032937625 |
| Založniki | Taylor & Francis Ltd |
| Strani | 404 |
| Dimenzije | 150 × 220 × 20 mm · 940 g |
| Jezik | Angleščina |
| Urednik | Rodgers, Shelly (University of Missouri, USA) |
| Urednik | Thorson, Esther (Michigan State University, USA) |
