Povej prijatelju o tem izdelku:
Consumer Behaviour: Applications in Marketing Robert East 5 Revised edition
Consumer Behaviour: Applications in Marketing
Robert East
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Pred izidom | 12. decembra 2026 |
| ISBN13 | 9781036206413 |
| Založniki | SAGE Publications Ltd |
| Strani | 384 |
| Dimenzije | 150 × 220 × 10 mm · 577 g (Teža (ocenjena)) |
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