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Strategic Omnichannel Management: Strategy, Theory and Practice
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Strategic Omnichannel Management: Strategy, Theory and Practice
This book offers a clear, practical guide to tackling one of the most pressing challenges in contemporary omnichannel management. Through practical case studies, industry data, and recent research, it demonstrates how effective omnichannel strategies can rebuild buyer trust, enhance profitability, and foster resilience during disruptions.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 25. septembra 2026 |
| ISBN13 | 9781041288268 |
| Založniki | Taylor & Francis Ltd |
| Strani | 160 |
| Dimenzije | 150 × 220 × 20 mm · 470 g |
| Jezik | Angleščina |
| Urednik | Akter, Shahriar |
| Urednik | Strong, Carolyn |
