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Understanding Multinationals from Emerging Markets Alvaro Cuervo-cazurra
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Understanding Multinationals from Emerging Markets
Alvaro Cuervo-cazurra
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
336 pages, 16 b/w illus. 18 tables
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 26. junija 2014 |
| ISBN13 | 9781107064539 |
| Založniki | Cambridge University Press |
| Strani | 340 |
| Dimenzije | 237 × 165 × 23 mm · 610 g |
| Jezik | Angleščina |
| Urednik | Cuervo-Cazurra, Alvaro (Northeastern University, Boston) |
| Urednik | Ramamurti, Ravi (Northeastern University, Boston) |
