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Measuring Marketing: 110+ Key Metrics Every Marketer Needs John A. Davis 2nd edition
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Measuring Marketing: 110+ Key Metrics Every Marketer Needs
John A. Davis
A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.
320 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 11. februarja 2013 |
| ISBN13 | 9781118153741 |
| Založniki | John Wiley & Sons Inc |
| Strani | 320 |
| Dimenzije | 247 × 176 × 26 mm · 632 g |
