Marketing Research: International Student Version - David A. Aaker - Knjige - John Wiley & Sons Inc - 9781118321812 - 4. decembra 2012
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Marketing Research: International Student Version 11th edition


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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.


664 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 4. decembra 2012
ISBN13 9781118321812
Založniki John Wiley & Sons Inc
Strani 662
Dimenzije 204 × 254 × 24 mm   ·   1,42 kg
Jezik Angleščina  

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