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Neuromarketing For Dummies Stephen J. Genco
Neuromarketing For Dummies
Stephen J. Genco
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
384 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. novembra 2013 |
| ISBN13 | 9781118518588 |
| Založniki | John Wiley & Sons Inc |
| Strani | 416 |
| Dimenzije | 235 × 185 × 22 mm · 770 g |
| Jezik | Angleščina |