Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Eric Siegel - Books - John Wiley & Sons Inc - 9781119145677 - February 16, 2016
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Revised and Updated edition

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"Mesmerizing & fascinating. " The Seattle Post-Intelligencer "The Freakonomics of big data. " Stein Kretsinger, founding executive of Advertising.


368 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 16, 2016
ISBN13 9781119145677
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 146 × 226 × 27 mm   ·   578 g
Language English  

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