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Consumer Behaviour: Perspectives, Findings and Explanations John O'Shaughnessy
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Consumer Behaviour: Perspectives, Findings and Explanations
John O'Shaughnessy
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
536 pages, 2 black & white tables, 9 black & white line drawings
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 4. decembra 2012 |
| ISBN13 | 9781137003768 |
| Založniki | Macmillan Education UK |
| Strani | 536 |
| Dimenzije | 158 × 229 × 23 mm · 793 g |
| Jezik | Angleščina |
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