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Twitter Is Not A Strategy Tom Doctoroff
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Twitter Is Not A Strategy
Tom Doctoroff
The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.
272 pages
| Medij | Knjige Book |
| Izdano | 11. novembra 2014 |
| ISBN13 | 9781137279309 |
| Založniki | Palgrave Macmillan |
| Strani | 272 |
| Dimenzije | 168 × 243 × 25 mm · 604 g |
| Jezik | Angleščina |
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