Competitive Dynamics in the Mobile Phone Industry - C. Giachetti - Knjige - Palgrave Macmillan - 9781137373694 - 22. julija 2013
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Competitive Dynamics in the Mobile Phone Industry

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This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.


158 pages, black & white illustrations

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 22. julija 2013
ISBN13 9781137373694
Založniki Palgrave Macmillan
Strani 147
Dimenzije 143 × 223 × 20 mm   ·   344 g
Jezik Angleščina  

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