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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies Philipp Klaus
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
180 pages, 6 figures, 12 black & white tables
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 4. decembra 2014 |
| ISBN13 | 9781137375452 |
| Založniki | Palgrave Macmillan |
| Strani | 166 |
| Dimenzije | 217 × 144 × 14 mm · 360 g |
| Jezik | Angleščina |
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