Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business - Arvind Sathi - Knjige - Palgrave Macmillan - 9781137386182 - 30. julija 2014
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Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business


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Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.


240 pages, 13 figures

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 30. julija 2014
ISBN13 9781137386182
Založniki Palgrave Macmillan
Strani 215
Dimenzije 155 × 235 × 23 mm   ·   399 g

Več od istega **izdajatelja**