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CEO Branding: Theory and Practice
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
336 pages, 35 black & white illustrations, 52 black & white tables, 1 black & white halftones, 34 bl
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 24. junija 2015 |
| ISBN13 | 9781138013711 |
| Založniki | Taylor & Francis Ltd |
| Strani | 336 |
| Dimenzije | 152 × 229 × 23 mm · 612 g |
| Jezik | Angleščina |
| Urednik | Fetscherin, Marc (Rollins College, USA) |
