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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches Catherine Lamberton-Ronald Hill-Jennifer Swartz 1. izdaja
Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
Catherine Lamberton-Ronald Hill-Jennifer Swartz
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
194 pages, 55 Line drawings, black and white
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 17. maja 2018 |
| ISBN13 | 9781138082229 |
| Založniki | Taylor & Francis Ltd |
| Strani | 194 |
| Dimenzije | 242 × 312 × 18 mm · 442 g |
| Jezik | Angleščina |
| Urednik | Hill, Ronald |
| Urednik | Lamberton, Catherine |
| Urednik | Swartz, Jennifer |
Božična darila lahko vrnete do 31. januarja