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Building Customer-brand Relationships
Don E. Schultz
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
480 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 28. oktobra 2015 |
| ISBN13 | 9781138133761 |
| Založniki | Taylor & Francis Ltd |
| Strani | 480 |
| Dimenzije | 150 × 220 × 20 mm · 1,05 kg |
| Jezik | Angleščina |
