Marketing Financial Services - Mike Wright - Knjige - Taylor & Francis Ltd - 9781138150034 - 18. avgusta 2016
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Mike Wright
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

420 pages

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 18. avgusta 2016
ISBN13 9781138150034
Založniki Taylor & Francis Ltd
Strani 420
Dimenzije 150 × 220 × 20 mm   ·   453 g
Jezik Angleščina  
Urednik Ennew, Christine

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