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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches 1. izdaja
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
400 pages, 25 Line drawings, black and white; 32 Tables, black and white
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 11. decembra 2018 |
| ISBN13 | 9781138182691 |
| Založniki | Taylor & Francis Ltd |
| Strani | 414 |
| Dimenzije | 150 × 220 × 20 mm · 453 g |
| Jezik | Angleščina |
| Urednik | Hackett, Paul (Emerson College, USA) |
