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Digital Analytics for Marketing - Mastering Business Analytics
Gohar F. Khan
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
310 pages, 98 black & white illustrations, 41 black & white tables, 16 black & white halftones, 82 b
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 6. oktobra 2017 |
| ISBN13 | 9781138190689 |
| Založniki | Taylor & Francis Ltd |
| Strani | 416 |
| Dimenzije | 255 × 181 × 23 mm · 804 g |
| Jezik | Angleščina |
