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CIM Coursebook: The Marketing Planning Process Ray Donnelly 1. izdaja
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CIM Coursebook: The Marketing Planning Process
Ray Donnelly
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
256 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 11. julija 2017 |
| ISBN13 | 9781138440975 |
| Založniki | Taylor & Francis Ltd |
| Strani | 256 |
| Dimenzije | 150 × 220 × 20 mm · 630 g |
| Jezik | Angleščina |
| Urednik | Megicks, Phil |
