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Marketing Professional Services
Michael Roe
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.
176 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 28. julija 2017 |
| ISBN13 | 9781138440982 |
| Založniki | Taylor & Francis Ltd |
| Strani | 176 |
| Dimenzije | 241 × 164 × 15 mm · 410 g |
| Jezik | Angleščina |
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