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Communicating Strategy
Phil Jones
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
198 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 22. avgusta 2017 |
| ISBN13 | 9781138469891 |
| Založniki | Taylor & Francis Ltd |
| Strani | 198 |
| Dimenzije | 150 × 220 × 20 mm · 530 g |
| Jezik | Angleščina |
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