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Collaborative Ethnography in Business Environments
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world.
138 pages, 2 Tables, black and white; 21 Illustrations, black and white
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 18. oktobra 2016 |
| ISBN13 | 9781138691544 |
| Založniki | Taylor & Francis Ltd |
| Strani | 138 |
| Dimenzije | 150 × 220 × 10 mm · 240 g |
| Jezik | Angleščina |
| Urednik | McCabe, Maryann (University of Rochester, USA) |
