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Electronic Customer Relationship Management Jerry Fjermestad 1. izdaja
Electronic Customer Relationship Management
Jerry Fjermestad
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
224 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 17. junija 2016 |
| ISBN13 | 9781138692800 |
| Založniki | Taylor & Francis Ltd |
| Strani | 224 |
| Dimenzije | 254 × 180 × 18 mm · 474 g |
| Jezik | Angleščina |
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