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Strong Brands, Strong Relationships
Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
476 pages, 48 black & white illustrations, 16 black & white tables, 3 black & white halftones, 45 bl
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 17. junija 2015 |
| ISBN13 | 9781138786820 |
| Založniki | Taylor & Francis Ltd |
| Strani | 436 |
| Dimenzije | 164 × 242 × 38 mm · 1,02 kg |
| Jezik | Angleščina |
| Urednik | Avery, Jill (Harvard University, USA) |
| Urednik | Breazeale, Michael J |
| Urednik | Fournier, Susan (Boston University, USA) |
