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Cult of Analytics: Data analytics for marketing Steve Jackson 2. izdaja
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Cult of Analytics: Data analytics for marketing
Steve Jackson
This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
216 pages, 10 black & white illustrations, 16 black & white tables, 2 black & white halftones, 8 bla
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 7. decembra 2015 |
| ISBN13 | 9781138837980 |
| Založniki | Taylor & Francis Ltd |
| Strani | 202 |
| Dimenzije | 156 × 234 × 14 mm · 453 g |
| Jezik | Angleščina |
