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Persuasive Imagery: A Consumer Response Perspective 1. izdaja
Persuasive Imagery: A Consumer Response Perspective
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
464 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 7. maja 2015 |
| ISBN13 | 9781138861305 |
| Založniki | Taylor & Francis Ltd |
| Strani | 464 |
| Dimenzije | 150 × 220 × 10 mm · 635 g |
| Jezik | Angleščina |
| Urednik | Batra, Rajeev |
| Urednik | Scott, Linda M. |