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Consumers in Context: The BPM Research Program - Routledge Revivals Gordon Foxall 1. izdaja
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Consumers in Context: The BPM Research Program - Routledge Revivals
Gordon Foxall
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
572 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. septembra 2015 |
| ISBN13 | 9781138962897 |
| Založniki | Taylor & Francis Ltd |
| Strani | 552 |
| Dimenzije | 138 × 216 × 32 mm · 793 g |
| Jezik | Angleščina |
