Planning Advertisements (RLE Advertising) - Routledge Library Editions: Advertising - Gilbert Russell - Knjige - Taylor & Francis Ltd - 9781138994959 - 26. novembra 2015
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Gilbert Russell
Planning Advertisements (RLE Advertising) - Routledge Library Editions: Advertising 1. izdaja

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

208 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 26. novembra 2015
ISBN13 9781138994959
Založniki Taylor & Francis Ltd
Strani 208
Dimenzije 150 × 220 × 10 mm   ·   380 g
Jezik Angleščina  

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