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Inside Coca-Cola Neville Isdell
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Inside Coca-Cola
Neville Isdell
This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
288 pages, illustrations
| Medij | Knjige Book |
| Izdano | 16. oktobra 2012 |
| ISBN13 | 9781250013712 |
| Založniki | St Martin's Press |
| Strani | 288 |
| Dimenzije | 143 × 209 × 20 mm · 380 g |
| Jezik | Angleščina |
| Urednik | Witte, George |
