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Strategic Management
Frank Rothaermel
Aims to synthesize and integrate theory, empirical research, and practical applications with real-world examples. This book provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. maja 2016 |
| ISBN13 | 9781259255496 |
| Založniki | McGraw-Hill Education |
| Dimenzije | 253 × 203 × 20 mm · 878 g |
