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Marketing Communications: Touchpoints, sharing and disruption
Chris Fill
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
816 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 4. julija 2019 |
| ISBN13 | 9781292234977 |
| Založniki | Pearson Education Limited |
| Strani | 816 |
| Dimenzije | 193 × 264 × 25 mm · 1,49 kg |
