Advertising, Promotion, and other aspects of Integrated Marketing Communications - Andrews, J. Craig (Marquette University) - Books - Cengage Learning, Inc - 9781337282659 - August 7, 2017
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Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th edition

Andrews, J. Craig (Marquette University)

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Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th edition

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and

752 pages

Size S
Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 7, 2017
ISBN13 9781337282659
Publishers Cengage Learning, Inc
Pages 635
Dimensions 214 × 275 × 25 mm   ·   1.46 kg
Language English  

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