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Internet Marketing and Big Data Exploitation I. Chaston 1st ed. 2015 edition
Internet Marketing and Big Data Exploitation
I. Chaston
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
287 pages, X, 287 p.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 2015 |
| ISBN13 | 9781349504145 |
| Založniki | Palgrave Macmillan |
| Strani | 287 |
| Dimenzije | 150 × 220 × 10 mm · 349 g |
| Jezik | Angleščina |