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Sales Force Design For Strategic Advantage A. Zoltners 1st ed. 2004 edition
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Sales Force Design For Strategic Advantage
A. Zoltners
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
399 pages, XIX, 399 p.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 2004 |
| ISBN13 | 9781349508495 |
| Založniki | Palgrave Macmillan |
| Strani | 399 |
| Dimenzije | 234 × 157 × 29 mm · 616 g |
| Jezik | Angleščina |
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