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Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet
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Consumer Behaviour: Understanding Consumers in a Digital Landscape
Jean-Eric Pelet
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
440 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. marca 2025 |
| ISBN13 | 9781398618619 |
| Založniki | Kogan Page Ltd |
| Strani | 344 |
| Dimenzije | 171 × 239 × 22 mm · 592 g |
| Jezik | Angleščina |
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