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Marketing Mind Prints Kitchen, Philip J, Professor
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Marketing Mind Prints
Kitchen, Philip J, Professor
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future.
168 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 12. maja 2004 |
| ISBN13 | 9781403906823 |
| Založniki | Palgrave USA |
| Strani | 149 |
| Dimenzije | 140 × 216 × 15 mm · 336 g |
| Urednik | Kitchen, P. |
