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Persuasive Advertising: Evidence-based Principles J. Armstrong
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Persuasive Advertising: Evidence-based Principles
J. Armstrong
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
400 pages, 21 black & white tables, 4 figures, 3 black & white illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 26. maja 2010 |
| ISBN13 | 9781403913432 |
| Založniki | Palgrave USA |
| Strani | 388 |
| Dimenzije | 182 × 249 × 32 mm · 766 g |
| Jezik | Angleščina |
