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Writing Marketing
Stephen Brown
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.
272 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 24. avgusta 2005 |
| ISBN13 | 9781412902656 |
| Založniki | SAGE Publications Inc |
| Strani | 272 |
| Dimenzije | 156 × 234 × 19 mm · 550 g |
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