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Media Research Methods: Understanding Metric and Interpretive Approaches James A. Anderson
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Media Research Methods: Understanding Metric and Interpretive Approaches
James A. Anderson
Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.
464 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. novembra 2011 |
| ISBN13 | 9781412999564 |
| Založniki | SAGE Publications Inc |
| Strani | 464 |
| Dimenzije | 232 × 190 × 18 mm · 622 g |
| Jezik | Angleščina |
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