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Data Mining for Design and Marketing - Chapman & Hall / CRC Data Mining and Knowledge Discovery Series 1. izdaja
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Data Mining for Design and Marketing - Chapman & Hall / CRC Data Mining and Knowledge Discovery Series
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.
336 pages, 114 black & white illustrations, 43 black & white tables
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 26. januarja 2009 |
| ISBN13 | 9781420070194 |
| Založniki | Taylor & Francis Ltd |
| Strani | 336 |
| Dimenzije | 156 × 234 × 23 mm · 589 g |
| Jezik | Angleščina |
| Urednik | Ohsawa, Yukio (University of Tokyo, School of Engineering, Japan) |
| Urednik | Yada, Katsutoshi (Kansai University, Osaka, Japan) |
