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The Experience Economy, Updated Edition B. Joseph Pine II Updated edition
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The Experience Economy, Updated Edition
B. Joseph Pine II
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
256 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. junija 2011 |
| ISBN13 | 9781422161975 |
| Založniki | Harvard Business Review Press |
| Strani | 400 |
| Dimenzije | 137 × 209 × 28 mm · 480 g |
| Jezik | Angleščina |
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