New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions - Sameer Kumar - Books - Springer-Verlag New York Inc. - 9781441935946 - October 29, 2010
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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Softcover reprint of hardcover 1st ed. 2005 edition

Sameer Kumar

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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Softcover reprint of hardcover 1st ed. 2005 edition

The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles.

200 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2010
ISBN13 9781441935946
Publishers Springer-Verlag New York Inc.
Pages 200
Dimensions 155 × 235 × 11 mm   ·   303 g
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