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Marketing Research: Methodologies and Digital Techniques
Phil Harris
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. marca 2026 |
| Prvotni datum izida | 2030 |
| ISBN13 | 9781446299654 |
| Založniki | Sage Publications Ltd |
| Dimenzije | 150 × 220 × 10 mm · 250 g (Teža (ocenjena)) |
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