Unlocking Your Entrepreneurial Potential: Marketing, Money, and Management Strategies for the Self-funded Entrepreneur

Unlocking Your Entrepreneurial Potential describes strategies and tactics that can be used by any self-funded business to increase revenues and profitability. Each of the 7 Stages of the business life-cycle have their own set of strategies and tactics. The stages include:

1. Preparation and planning
2. Launch through breakeven
3. Achieving and maintaining profitability
4. Growth
5. Reinvention
6. Decline (and cost-cutting)
7. Selling the company.

Each stage contains advice and tips on the 4M's of entrepreneurship..... Mindset, Marketing, Money, and Management.

In Unlocking Your Entrepreneurial Potential, Tim McEneny shares insights from his 30 year entrepreneurial career starting and running businesses in various industries including software, technology, consulting, training, publishing, and other types of service businesses.